Silja Swaby, half Jamaican, half Finnish, is a marine biologist and author. Funded by Arts Council England, she has won competitions, and been placed in prizes and awards. She is working on a series of futuristic thrillers, featuring a female biologist whose quiet academic life takes a drastic turn. Silja has taken creative writing courses at Cambridge University and more recently Yale University, USA.

Silja tutors writers, gives workshops, and provides a critique service. She is happily unmarried and lives in deepest Somerset, UK.

Silja Swaby is pronounced Sil-yah Sway-bee.

July 17, 2008

Category transmitters

Have you bumped into a category transmitter recently? How would you know? Because this person will have stopped and chatted to you about… well… things really. A category transmitter, according to marketing expert, Steve Hatch, will talk to more people, more often and with greater influence. They are interested in every aspect of their favourite subjects and know what’s hot and what’s not. They were the ones who spread the word about books like the DaVinci Code, and Eats Shoots and Leaves, making them huge and surprising publishing successes. Do certain people spring to mind? Now might be a good time to run a highlighter pen over their names in your address book or even give them a call.

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