Category transmitters

Have you bumped into a category transmitter recently? How would you know? Because this person will have stopped and chatted to you about… well… things really. A category transmitter, according to marketing expert, Steve Hatch, will talk to more people, more often and with greater influence. They are interested in every aspect of their favourite subjects and know what’s hot and what’s not. They were the ones who spread the word about books like the DaVinci Code, and Eats Shoots and Leaves, making them huge and surprising publishing successes. Do certain people spring to mind? Now might be a good time to run a highlighter pen over their names in your address book or even give them a call.